May 22, 2018 · Public Transport Traveller Customer Journey. Personas. Following the synthesis of our insights into key themes, we were able to easily identify three key personas, which we bought to life with the insights and data that we gathered through our research and interviews. Melbourne's public transport network extends from the city centre in all directions, with trains, trams and buses offering comprehensive public transport services. There's also the free City Circle Tram to help you get around to all the city's major attractions. The MTA introduced a new green and yellow livery and uniform design, with a new logo, showing the integration of Melbourne's public transport system, replacing the MMTB logo, and introduced a new time-based integrated ticketing system, for all modes of Melbourne's public transport. About us. Artwork Transport is one of Australia's leading domestic art transportation providers offering National coverage. We pride ourselves on our friendly, reliable, and customer focused service to artists, private collectors, galleries, museums and auction houses.