Conducting SWOT for Mobile App: Before starting on a mobile app, you need to define your analysis clearly. Business owners can do the SWOT on your business, idea, MVP (minimum viable product) or any particular characteristic of the product. Therefore, comprehensive research of the industry and the market is needed. www.arxan.com 2017 Study on Mobile IoT Application Security Ponemon Institute© Research Report Despite the risk, there is a lack urgency to address the threat. Only 32 percent of respondents say their organization urgently wants to secure mobile apps and 42 percent of respondents say it is urgent to secure IoT Apr 10, 2019 · We examine how app developers on the Android mobile platform adjust innovation efforts (rate and direction) and value‐capture strategies in response to the threat of Google's entry into their markets. We find that after Google's entry threat increases, affected developers reduce innovation and raise the prices for the affected apps. Mobile communications are an increasingly integral part of their everyday lives for people at work and at play. But as mobile access has grown, so have mobile security threats. Such threats are ... This difference is owing to the multi-dimensional nature of mobile applications and the fact that these applications can access certain types of data, which web applications cannot. Broadly, these include call history, SMS logs, contact lists, geo-location, etc. Categories of mobile application threats In fact, Symantec found that 63 percent of grayware apps leak the affected device’s phone number and 37 percent provide device location. 1. How to protect yourself from mobile security threats. Mobile security threats may sound scary, but here are six steps you can take to help protect yourself from them. Keep your software updated.